Digital Experience & Growth Strategist

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Innovative digital marketing technology strategist with over 15 years of hands on experience in managing and developing successful multi-channel marketing campaigns. I have deep passion for working with small start-ups and entrepreneurs with a focus on capability and product enablement and accelerated strategic growth. I help brand marketing and consumer product focused teams create tangible results in short periods of time through data driven customer focused decision making and critical thinking.

My recent focus and passion over the past 3 years has been in digital/mobile health, patient informatics & engagement, mobile commerce, with a focus on enterprise mobility, business development, remittances and micro-finance working with entrepreneurs in emerging markets, non-profits, and start-ups.

Key strengths include creating strategic thinking, skilled at evaluating partnerships and revenue opportunities. Proven ability to inspire and motivate internally and externally to deliver against business objectives.

Specialties: Strategic Marketing, Revenue Generation, Marketing Automation, Sales Operations, Advertising, Business Development, Product Development, Leadership, and Mobile Application Development, Strategic Partnerships, Customer Retention, Content Strategy, Fundraising


Roles & Responsibilities

March 2020 - August 2021


I Will til I’m Well, LLC provides comprehensive virtual care solutions for the behavioral health industry.



March 2019 - August 2020

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Probity Care is a health care technology company that offers cloud-based telemedicine services

Probity Care formerly Recoveryip Innovation, LLC, Newark, DE
Digital Growth Strategist / Chief Compliance Office

June 2016 - March 2019

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Ti_Li is a technology built to simplify and automate energy brokering

Ti_Li formerly Zentility LLC, Annapolis, MD
Head of Strategic Growth and MCRM and Partner Network Lead


April 2016 - June 2017


Astrazeneca, LP is one of the world’s leading pharmaceutical company

Astrazeneca, LP, Wilmington, DE 
Global Channel Excellence Leader / Digital Delivery and Scaling Lead

Feb 2015 - April 2016

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Strategic Growth Director

MYCIVIC is a software solutions company that connects communities.

January 2015 - June 2015


iROBOT Corporation is an award-winning and leading global consumer that designs and builds robots.

iROBOT Corporation, Boston, MA 
Global Online Marketing Manager and Consultant

August 2012 - December 2014

Unite4:Good is 501C3 that provides resources to youth service organizations to assist them with
quality control and sustainable financial models that will allow them to continue their mission.

Unite4:Good/Bright Futures International, Boston, MA 
Community Engagement & Strategic Growth Leader

October 2010 - July 2012

DTS CREATIVE, LLC is a marketing technology start up and developer of enterprise mobile content delivery platforms enabling brands to better engage with their customers.

Digital Architect, Strategic Growth Director

October 2009 - September 2010

Communispace Corp/ Omnicom Group is a market research agency that builds private online insight communities to the world’s largest brands better understand their customers.

Communispace Corp / Omnicom Group, Boston, MA
Senior Consultant, Client and Consumer Services

October 2007 - September 2009

loggo.png is a performance-based digital marketing solutions agency formerly YODLE, INC, Boston, MA 
Senior Digital Marketing Executive and Consultant, National Accounts




Lead design and execution of organizational strategy to grow and become financially sustainable.
Develop and implement a systematic fundraising approach designed to provide a consistent and expanding revenue stream
Build diversified revenue stream for organization, including earned income
Research private foundation prospects and develop strategies for seeking new support or renewing private support
Identify, cultivate and secure major gifts; develop and maintain ongoing relationships with major donors
Liaise with foundations and funding organizations; engage with program officers; effectively and persuasively present ASL Foundation case for support; help generate LOIs, proposals, and supporting documents in response to solicitations.
Dec 2015 – Present

MicroMentor is where they meet. It’s a free, easy-to-use service that connects entrepreneurs with volunteer mentors so they can solve problems and build businesses together. With a growing community and a record of thousands of mentor-mentee matches, MicroMentor’s mission is to leverage the power of mentoring to help small businesses thrive.


No matter the role or project, I’m confident in the skill set I bring to the table. Take a look below to learn more about my specific abilities, and feel free to get in touch if you’d like to learn more.


Candidate for Master of Business Administration, Strategic Leadership and Change Innovation,

(In Progress); University of Delaware

Bachelor of Business Administration, Marketing/Tourism, and Hospitality Management

George Washington University

International Communications and Consumer Behavior- Focused Marketing Coursework

Macquarie University, Sydney, Australia



No matter the role or project, I’m confident in the skill set I bring to the table. Take a look below to learn more about my specific abilities, and feel free to get in touch if you’d like to learn more.

CX&I (customer experience and innovation)

End to end customer experience mapping, service design, omni channel marketing strategy and
planning, sales and marketing operations enablement, and alignment, over 15 years’ experience.

Digital marketing platforms and social media marketing management

  • Provide leadership as they key digital platforms SME in the fast-changing technological landscape
    and the need to upskill and cross-train on technologies with hands on technical experience.

  • 18 years of experience in designing and delivering successful multichannel online and offline marketing campaigns for B2B and B2C brands in retail, mobile and technology sectors.

Marketing automation

  • Responsible for optimizing strategies across digital channels utilizing marketing analytics and
    customer feedback.

  • Provided leadership with over 12 years of experience developing and implementing best practices
    to increase product market fit and create an environment for innovation efficient digital delivery
    and scaling.

Mobile and web development

Provided leadership with 12 years of experience as the principle product manager and digital
architect leading high performing mobile and web development teams that enable the launch of
multi-market digital programs with priority, speed and economies of scale.

Agile project management

  • Eight years with hands on SME and demonstrated expertise at infusing the nimble thought
    processes of smaller companies and startups within multi-layer and complex corporations,
    specifically Big Pharma and the Healthcare industry..

  • Mastering gray space continues to drive and create new ways of working to improve current
    processes that result in meaning and measurable business impacts.



Delaware Office 
40 East Main Street 
Suite 209 
Newark DE 19711

Cambridge Office 
33 Church Street 
Cambridge Ma 02139

+1 6179013414

Get In Touch

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I worked with Bildad as a Global Digital Channel and Experience Lead and I saw a lot of his successful accomplishments in this area from ideation, planning to delivery and scaling it across the globe. He managed complex projects and collaborated with cross functional stakeholders including senior leaders very well.


Lee Berk

Bildad is a creative force. He made a huge splash at Communispace by incorporating more multimedia, particularly video, into the online community experience. The members went wild and our client was more than pleased.


Zack Kaplan

It was a pleasure working with Bildad during my time at Communispace. It was difficult not to take notice of Bildad's passion for each one of his communities, and his creativity and utilization of new mediums brought activities that were able to return high-quality member feedback to his clients.